On 1/13/2020 at 4:15 PM, Ginkapo said:

To be more specific, how are you measuring profit?

I think you are measuring gross profit whereas they are likely measuring net profit per unit.

Certainly net profit is more desirable, usually that is made up of faster moving products vs. slower moving products. At this stage this product is a fast mover, yet it is nigh impossible to get one. so.... they are missing out on profit. They also seem to want to make more money off of this line, and yet miss this opportunity. But I suspect you are being semantic on purpose.

1 hour ago, Lochmoigh said:

Certainly net profit is more desirable, usually that is made up of faster moving products vs. slower moving products. At this stage this product is a fast mover, yet it is nigh impossible to get one. so.... they are missing out on profit. They also seem to want to make more money off of this line, and yet miss this opportunity. But I suspect you are being semantic on purpose.

I am not being semantic. Trying to explain that businesses are generally run by spreadsheets and not common sense.

I'm not sure any of these even made it out to distributors. Haven't seen them pop up anywhere but the FFG website.

On 1/13/2020 at 12:23 PM, ninclouse2000 said:

There’s going to be a lot of angry armada players when they announce an app with the release of the clone wars. I think it will be pretty nice to have an app for the game. I wouldn’t need to try to remember the difference in point costs for cards they adjust and what not. I would welcome an app to Armada.

People hate change. Also, the app is not required for playing 2.0. The point costs are all available on the website in PDF format. The app makes it easier to list build, which was the same way a lot of people used to list build before, using 3rd party apps, because it was quicker and easier. Some people are acting as if X-wing got the full on Mansions of Madness treatment. More on topic though, an official (optional) armada app would be nice as long as it's actually a good app.

They said there was no plans for it for Legion or Armada.

The XWing App was costly enough as it was, apparently.