1 hour ago, Tonbo Karasu said:Yes, if you stay as Hero, the odds of Goblin reverting to Norman are reduced. However, note that there are a number of cards in the encounter deck that can remove counters from State of Madness, and there's always Advance, which is a pain in every scenario.
What they said ^
And to add: Target Acquired and Confusion are both great for keeping him in Goblin form longer, as a way of negating some of those cards.