Simple, Non-deathmatch supported play (be it campaigns, patrols, story modes, combat progression)
More pilots in those card packs.
Reduction of rules, piece/token clutter information overload. Reduce set-up time, number of pieces needed.
MORE WAYS TO USE SHIPS AND PIECES WE ALREADY HAVE IN NEW WAYS.
Surprise surprise, card packs, new pilots, new ways to play are all ways to make me happily spend money. We don't need new ships(new champions/units). We need fun new ways to use what we have.
Although custom one-shot scenarios are fun, what I actually mean is just more modes, like a patrol mode, or a exploratory mode, or a way to make progression, like a digitally tracked campaign-tournament account where your pilots accumulate more fame or minor bonuses
