On paper, bounty seems like it should be one of the simplest obligations to work into the sessions. In practice, however, I've found it difficult to find ways to make it interesting and rewarding while not ruining the main plot.
What do you do to incorporate bounties so that it's not just another throwaway combat encounter? How do you prevent it from derailing the story too much if the PCs instead decide to run?
Edit: Just to keep this discussion on track, I would like to clarify that I'm not talking about the obligation roll. My question is about how to weave the bounty obligation into the narrative in a satisfying way.
Edit 2: Updated the post title to not mention obligation.
Edited by ddbrown30