I am in the process of choosing one of the current LCGs, the problem is I'm a major fan of all three settings. I have probably every HP Lovecraft story ever written, all of the Song of Ice and Fire books -Read multiple times- and sizable Warhammer armies along with a bunch of the novels and video games. -It's probably worth noting I am an absolute fluff nut.-
All three games look much funner than my current CCGs -MTG and Hecatomb- and I've fallen in love with the LCG format. (And of course FFG is one of my favorite companies for all my gaming needs.) I've also watched all three tutorial videos and read the three rulebooks.
I don't know anyone else who plays an LCG, I'll be the one pioneering the concept to my gaming group. So any tips for choosing one of the games? Perhaps some reasons to choose one over another?