1 hour ago, kmanweiss said:But a campaign isn't going to draw new players. A campaign may not even bring old players back. Most people only bought the last campaign for the squadrons. The same will be true for this one. People will buy it for the cards, not the campaign.
I whole-heartedly disagree with this statement. This campaign will definitely bring in new casual players and draw back old ones. As the events organizer for Armada at my LGS, the CC campaign has created far more new players than any scheduled tournaments ever have (because the casual player base far outweighs the tournament scene). My phone was buzzing with texts yesterday from players who had dropped away from Armada for over a year but are now inspired to play again in a smaller, faster and more narrative campaign. A new ship release would not have created that kind of hype for these players.
Armada tournaments are perfectly fine, but they require long days and a large monetary investment. Relatively few players are willing to make that kind of commitment to a game. Having a fresh campaign that focuses on smaller battles with improved campaign mechanics, new cards and a build-your-own commander option is a perfect way to attract new players and non-tournament players into the game. These players want to play in epic, story-based Star Wars battles like they've seen in the movies and on Rebels, and that's an experience most other games can't provide. I can definitely see this appealing to the dining room table crowd (brothers and sisters, close friends and father/daughter/son duos) which I saw a fair amount of with the CC campaign.