Most of the complaints we usually make don't take account of the fact that what we're complainin' about it's pretty normal.
We have 6 factions, not a completed cycle yet...And still we have lots of choices (I made three official league tournaments for a total of 25 different players and I saw 25 different decks).
Each faction has at least 1 option without splashin' and if we consider splashes, we have at least 12-15 different possibilities.
Now, if some factions are stronger than others, that's ok...It's a moment. Things will change pretty fast.
I was a CoC player too and before the LCG stuff, Agency was useless alone, actually, as well as Hastur...THAT was a problem, cause we got completely USELESS factions, if played alone...
Here, I saw a mono-High Elf, aggro-control, and it's not bad at all. Use a bunch of neutrals to fix the problems and it's ok. Maybe it's not as effective as Orc Rush does, but it's fine, that's the point in havin' different factions.
The problem is that we complain BEFORE any reasonable test. Once Ulthuan came out everyone said "High Elves are better than the Dark ones"..."Dark elves are weak"...
Dark Elves are pretty strong actually and if you test the deck a guy won a tournament with (I've posted it) you'll know what I mean...
There are factions that are easy to understand (Orcs are not that difficult as well as Skaven splash, 'cause the "majesty" is printed on the card, not in subtle effects) and some that need lots of testing and skill to work (High Elf, Dwarves, which seem easy, but are not).
That's the reason why some factions need a splash and some don't. Empire works well alone, but it's really competitive JUST with Verena in it. Empire/Dwarves is a good choice RIGHT NOW...It doesn't mean that Empire won't be able to be played alone, especially if we look at the new stuff and notice the aggro-ish sub-theme they got...
We just need to take some time and effort in playtesting...Just open the deckbuilder, look at the cards and find the viable options. Once the game will expand, we'll get more choices and, thus, more options.
Considering the fact (as I said above) that we have at elast 10 differnt options with a "so small" card-pool (and believe mie, it's MUCH MORE what you usually get from other games, with a LARGER pool), I guess what we have to do is just have a little patience and enjoy what the meta will offer month by month, taking into account the fact that some otpions are simplier than others.