My FLGS's X-Wing crew has, for a variety of reasons, been struggling for some time now. Most nights, we have just two; very rarely, we hit four. It's been this way since about Wave 9, I'd guess. It's been...kinda painful. But we kept the lights on. We kept talking to those people who used to come, and who burnt out on TLT's and Ghosts and endless Palp Aces.
Now we have 2.0. And it was good.
It's difficult to advertise purely by word of mouth when you have only three and a half people's mouths talking. We still managed to get twelve pilots into the shop. And they all left HAPPY. The shop owner is hyped about X-Wing again, and wants to run more tournaments, with better prize support - he even wants to play.
Thank you, FFG, for making the game playable again. It is so good to have access to a fun, social hobby once again.