playing a hero to zone with hero

By Harlock2, in Warhammer Invasion Rules Questions

does existing zone hero get sacrificed? or can new hero not enter?

New hero can not enter.

FAQ p.8

Limit 1 Hero per zone

If a player has a copy of a Hero in
play, he cannot play, take control of,
move, or put into play (via a card
effect) another Hero into that zone.
His opponent also cannot play, give
control of, move, or put into play (via
a card effect) another Hero into that
zone.