There's no way to write a "Letter to the Editor" to FF, so I'll post it here. This is in response to the "State of the LCG" blog post on FF's website.
In particular, I read this in the L5R section of the post:
Q: Why did you choose to use the “six packs, six weeks” format for Legend of the Five Rings: The Card Game and what are the benefits of this format?
Andrew: The six packs, six weeks idea was about turning the release of a new LCG cycle into an event. It’s exciting when a new cycle is announced, but it’s challenging, in the case of our competitive LCGs, to maintain that excitement eight or nine months down the road when you’re waiting for that sixth pack to be released. Changing the release of a cycle from a slow burn to a six-week extravaganza of unbridled enthusiasm seemed like something worth trying out.
As for the benefits of the pattern, one of the criticisms I’ve heard levied against monthly LCG packs for our competitive LCGs is that if you’re a player devoted to a single faction, there’s not a ton of content for you in a single LCG pack. We saw the potential for this to be exacerbated in Legend of the Five Rings: The Card Game, given how strongly players identify with their favorite clan. Now, at the end of six weeks, you have an entire cycle of content to play with, as opposed to having to wait six months to build that deck you’ve been dreaming about.
Lastly, having the packs release closer together allows the themes of the cycle to flourish in the metagame right away. The developers do a great job of creating cohesive cycles that feel great thematically and mechanically, but with the six-month release model, it can feel like it takes too long for those themes and mechanics to really sing. Getting the cards into players’ hands quickly gives them more time to experiment with everything the cycle has to offer before the next cycle drops.
I play in L5R tournaments but I'm not good at the game and can't really call myself a competitive player so I'm neutral to the six-week release schedule's effect on L5R (for those games I honestly don't mind having something new to look forward to every month). That said, all of the concerns Andrew lists for the one-per-month schedule apply doubly so for Arkham. My understanding is that most people don't bother playing a new campaign until maybe a couple months before the end since weekly play would quickly overrun the release schedule and people will need to wait months until the next scenario is available. It's an awful shame for a brand new campaign to be sitting on the shelf like that, waiting for the rest of the scenarios to be released months away.
All the anticipation and speculation surrounding a new cycle and campaign would be hightened if Arkham would be on a six-week schedule. Everything the designers do would be better on that schedule. Spoilers and narrative work better on a weekly schedule. Unidentified cards (the most recent being Ancient Stone) are basically useless and not put in any decks because it could be months out until the identified version of the cards are released, and people often play (or want to play) more frequently than once a month. You can tell that the designers want people to be putting that card in decks without knowing where the card is going, but no one's going to do that when the campaign is ended before the card is released at an unknown date months in the future.
Even Matthew Newman's comparison of the speculation surrounding Arkham to popular television shows (see the blog post above for the quote) would make more sense if Arkham were on a weekly release schedule; after all, when Game of Thrones comes on HBO, a new episode of the season is released weekly, not monthly. This is the case for most shows on television.
Arkham's episodic style makes much more sense on a weekly rather than monthly release schedule. I for one would be willing to wait longer between cycles if a cycle's release were on the more rapid schedule. I hope the Arkham team talks to the L5R team and adopts their release schedule.
tl;dr: AH should be released weekly, not monthly, even if it means waiting longer between cycles. A weekly schedule fits AH better.