I asked my local store to order a playmat for me, and after some digging they told me that Alliance Game distributors hasn't gotten it yet. The only shops selling it right now are online stores buying directly from Asmodee (which local shops can't do). For all their talk of helping the local stores, it seems that Asmodee isn't all that concerned (not that that comes as a surprise).

I know posting here won't change anything, but I figured I'd let others know.