First, I have no problem with FFG's product model for "Imperial Assault" i think it's fine to sell characters on their own. this makes the game slightly better for skirmish players, collectors and such.
BUT
You have no idea how disappointed i was that the box filled with miniatures with Thrawn on it, does not in fact have a Thrawn miniature inside it.
This will be a bigger disappointment to anyone who does not research what is inside the box before buying it. my advice would be to change the cover art or perhaps if it's super important to have a Thrawn on the cover you go ahead and put that 20 cent piece of plastic in the box.