I guess it all depends on:
the list you brought-aces, flankers, jousters, alpha strikers, etc, ranged abilities present or not...
obstacles, what kind and where
Where the other guy is putting his ships
what the other list is
if you are going to do something the first round reguardless of what the other guy does.
this all goes back to Turn Zero. Necessarily any talk on the subject will be general advice vs very very specific strategies based on one list at a time.
And there’s much more experienced players than I am to listen to... do why are you reading this?