If you look closely at the image of a book shown in the news, you will see it is as thick as a rulebook. Which is a few times bigger that first two parts.

Any ideas why so?

That probably isn't a picture of the final product, it looks like it could be a mockup image of it. Never know though!

Compare the price to the previous editions. It seems FFG does price based on the approximate page count of the book.

Edit: After checking quickly, it's priced the same as Tattered Fates and Damned Cities. So, my guess is we're dealing with a similar sized book and what we're seeing on the webpage is just a mock up of the product. Since it's at the printers they probably don't have proofs yet to include, athough they do have the cover artwork at least.

Sounds about right.

Now the one question i got his how come they say you can buy it now, when it's not even on their online store