It's been postulated in some other posts on this forum that part of the delay for the 3 books has been because FFG is looking to have a strong release for Star Wars: Legion. This is completely understandable from a business perspective, as FFG's bread and butter are board/card/strategy games in the same line, and earns them the most money. There have also been arguments made that it is okay because "FFG is a small company" and that we should feel lucky that they are successful enough to even bother with the RPG line (paraphrased from another user's response to my original post in Absol's "Statistics" thread.
My original reply to the idea presented in that thread that Legion is the reason for the delay in SW RPG line books:
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If FFG was truly serious about supporting the RPG line they would've done a few things:
- Within 6 months of launch began development and cultivation of an organized play environment. Litterally take a page out of Paizo and WotC's book, and make serialized pre-published adventures. Even with the lead time that the license overlords impose, they could work out the scheduling to have regular organized content releases. Even if they didn't get into the micro-adventures, they could've provided structures to play the already published adventure material in an organized play fashion.
- Found a way to re-negotiate their contract so that they could release electronic books of their content ala Paizo and WotC. As long as a profit is being generated, I don't see how this can not be a win-win-win in the FFG-Disney/LAL, and EA triumvirate. The additional funds from the PDFs even if they ended up paying 60~80% out to Disney et. al., they would be establishing a broader fan base, and make it so people who can't afford the physical books could still purchase the content legally. As it stands, a good number of people engage in downloading content in a less than reputable manner because they have no alternative. I know that I, as a GM, would probably require evidence of ownership of the relevant books that a character may draw on (A printout/scan of a watermarked pdf would be sufficient) in order to make sure my online players were supporting the company. This kind of requirement also ties in with #1, as I'm sure that Paizo (and maybe D&D?) requires that for any Society legal character played at a table, the player must provide evidence to the GM that they lawfully own the content.
- Hold to their schedules and communicate deviations in release schedules to their customers.
- Developed electronic tools and materials to help their customers. Quite literally, with a system as huge as FFG's Star Wars, it is unwieldy at best to keep track of where each player option is located in the books. A character generator regularly updated with content, should not be that difficult to deal with, and along with PDFs, negotiated the rights to. In fact, they could've gotten really fancy, and tied the character generator to your pdf purchases, and unlocked that books content in the generator for your sole use. Then they could've made it able to generate PDF printouts of the character sheets, watermarked in a way that allows players to participate in #1 without carrying around a tablet full of pdfs, and/or physical books.
- Developed companion materials... Like Maps! How hard would it take to make the maps from Imperial Assault, and all their other star wars games into usable maps for the rpg? I mean this one they literally just need to re brand the things and throw them out on the store (or the images in PDFs).
I may be a little upset about the constant delays, just like everyone else.... I am hopeful that if EA loses the Star Wars license as rumored, it would open up the opportunity for FFG to gain the rights for electronic sale and distribution of the rpg books.
Sorry for the rant.
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I do want to reply to the idea that FFG should get a pass on some of their PR/Marketing faux pas. The whole idea that delays and such are okay because FFG is a small company is kind of silly because:
- The nearest competitor products in RPG lines are Path/Starfinder by Paizo, and Dungeon & Dragons by WotC. Other competitors for our RPG player dollars include Catalyst Games (Shadowrun), Onyx Path Publishing/White Wolf (Exalted 3rd edition, Vampire the Masquerade, Werewolf: The....), and Green Ronin Publishing (Mutants & Masterminds, Fantasy AGE RP, Dragon Age the RPG, etc...). The only one that I can think of that could be categorized as a "large" company is Wizards of the Coast, with the next biggest being Paizo (which doesn't have a huge amount of people either).
- I'm going to use Paizo as an example, as it is the one I am most familiar with in terms of release schedules. I've never heard of a product of Paizo's experiencing anywhere near the gap in time after deadlines as the FFG's SW RPG line has hit. Even taking into account the "Licensing" hoops, all that should be nailed down before any announcement is made for a product (which has been been presented as 2nd hand knowledge by some others on this forum that this is how the process works). If Paizo's release schedule were this flakey, they would've died off years ago.
- PR Costs nothing and buys a lot of good will, for a modicum of time invested.
Along the lines of the PR faux pas:
- I think the biggest "elephant" in the room is that FFG has been incredibly tight lipped about why the delays have kept occurring even after production/printing has resumed. This does not foster goodwill towards the people they really need it from, aka. the customers. It is perfectly valid business choice to not want a bunch of new products competing for the same dollars, in the same time frame. I totally get that. What isn't cool is not simply admitting that, and then committing to a reasonable time frame for the delayed content. There would be 100% less hysteria over this topic, and about that much less disappointment if a path forward was given.
- Because of the erratic delays of unpredictable length, people can't plan their purchases, and so I imagine (yes this is speculation) that will hurt pre-orders both direct from FFG/Asmodee, and from LFGS. This only makes people want to give other products a try.
- Mismanagement of the RPG line has likely put a bad taste in some of the customer bases' mouths (so to speak), and may actually hurt sales of their new product. I would imagine there were many fans of the RPG line who are also fans of the other games (Destiny/X-Wing/Armada/Imperial Assault) who were probably going to give Legion a spin, who may not now, either out of spite, or a lack of faith in the company to stick to its own published release schedule.
The funny thing about the entire thing is I AM OKAY with the delay and staggering. As someone that has purchased the entire RPG line in hard back, and sunk money into other FFG games, I like and approve of the company and their products in general. I just feel that people need to stop making excuses for what amounts to bad PR/Customer Service. It's okay to criticize so long as it is constructive (providing potential remedies instead of just listing problems).
So what are all of your ideas on this subject, I'm genuinely curious?