Hello, it's your friendly, neighbourhood pariah here!
Having looked at another thread, I now concede that (unless they are being inconsistent), FFG's definition of a "card effect" is simply the entirety of wording on the card and not necessarily the English meaning of effect, i.e. "a change that is a result or consequence of an action or other cause." As Drasnighta has said, it would be helpful if FFG explicitly stated that, since "effect" is a much used term in the rules.
Although there is a great deal more I would like to say in response to some of the posts that were made, I will leave it at that. However I do reserve the right to reply.

