Well, we don't know exactly where the buck stops in that scenario.
I think it was in the S&V interview (talking about the Gunboat finally being released) that the X-Wing team said doesn't always get to pick when and how they release ships which tie in to major releases like the films. Is that a direction from higher up the corporate ladder, or is that from the licenser saying "Hey, we're doing a big merch push you need to push your share too"? And the point about somebody ostensibly supposed to be having some of the creative/quality control over the product having to at least look at it and say yes still stands. Even if FFG rushed it, somebody still said it was okay.