Looking at the images of the cards, they are certainly graphically superior to those in BattleLore. This is not my favorite system, but I can see that this could be a fun game. I look forward to learning more about it.
However, I'm not so sure what the fantasy element is here. I haven't read the books, but I gather there's little magic in use, in the stories or on the battle field. Is that right? Aside from the pleasure of recreating familiar and dramatic battles for those familiar with the books, I'm not sure what this game offers over BattleLore itself. And if there's no magic at all, then it's just a straight-up medieval battle game of which there are others on the market. Of course it does have the special FFG glitz and production values with miniatures, great cards and all, but I wait for more information to see if this game really offers something special and new. Aside from the Westeros flavor, what makes this game stand out? There is a need, I feel, for a great tactical fantasy game, a sort of ToI with magic and strange races and beasts, but this doesn't appear to be anything like that.