In my experience most people buying IA are people running campaigns for other people.
These other people know how to play IA and likely enjoy it!
These other people have no easy way to attend Skirmish events.
meaning only 1/5-1/3 of the player base is actually equipped to attend events.
If you currently play in someone else's campaign your start up costs for attending an organized play event are $160 dollars and this is simply to secure the map tiles*. the other option is to use $75 dollars worth of play mats to replace that single component, they are wonderful but overproduced.
Imperial assalt struggles to leverage it's whole player base for events because of the maps. The dice are available on their own. the cards and figures are likewise.
While map tiles work for single use scenarios they are garbage for quickly setting up at events where the same maps get played over and over. playmats are wonderful but overproduced for how long the maps survive in rotation. we need a cheaper option!
give us cool unique paper maps! include campaign scenarios, and skirmish scenarios. maybe toss in a few reward cards and new 0 cost command cards.
lets fight in the wreckage of an AT-AT! lets get all the cool landscapes and landmarks that are too large for tiles!
*hacks like trading to get things you need don't count! they require too much effort and are obviously not working! if they worked this game would already have a good event scene.