So the release kit costs the retailer almost as much as 2 core boxes. It has a few cents worth of cards, a few cents worth of lanyards and a few cents worth of pins.
No one uses or wants lanyards.
No one wears or wants pins.
It's a giant box of garbage.
If you're a retailer hoping the release kit will help you push product, just buy two core sets and throw them out on the sidewalk in front of your store, it will do a better job than tossing a bunch of lanyards and pins in the landfill.
I guess Fantasy Flight has no faith in this product and are just grabbing profit from retailers because that is all this is, a cash grab that will do nothing to help push the game.