I started cause of Star Wars, but what's in it for me is list building. Trying to create an efficient killing machine to beat the meta and the new hotness. Its all about list building and what combos work now to counter the meta. I probably build one or two lists a day. I even build lists in my dreams sometimes.
Other than that, it gives me a reason to go out on Wednesdays since there is nothing on TV, no sports, etc.
This is me every week: