There is some misinformation going around here, and it's rather frustrating to see how many people dupe their own excitement because they don't understand what the trailer showed us.
The false claim is that FFG made the B/SF-17 model way too small, and numbers from twice the size or 1/450 scale are being thrown around. The most ridiculous claim I've seen was that it should be the size of the rebel transporter at, which is a factor of 2.36 (or it would mean that FFG misscaled, using 1/637!).
These numbers are simply wrong.
Please take a look at this screenshot from the TLJ trailer:

You see two X-Wings that are marked in green and blue. The Green is closer to the camera, the blue is further away. Their lengths are compared and projected to the keel of the bomber.
Green is 1.17 times as large as blue (182 pixel vs 156px). Now take a look at the next picture, from an earlier frame in the trailer:
this is the blue X-Wing that's just emerging from BEHIND the bomber.
We see an overlap, so the bomber is closer to the camera. That necessarily means that the absolute maximal size of the keel at the green position is 45mm. Any larger than that and it would be too large. An early estimate has it at 26mm, using the preview picture. So we already see, with absolute certainty, that the thrown around complaints of "should be twice the size" and "1/450" are wrong.
Now let's look at the first frame of the space battle. I copied the same bar to this picture, keeping the image at 1440x600 so it is comparable.

This green X-Wing is to me very clearly behind our reference keel. Now the maximal size of the keel up there is 45mm, and the maximal factor is new 1.5 and not 1.73 anymore. Because the keel length up there is at least 30mm if the bottom is 26mm (1.17 * 26mm, with 1.17 being the ratio of green to blue). But this X-Wing is still behind the bomber. And far enough behind it that an A-Wing fits between the two!
Then we have a third X-Wing (red bar shows his length) that is clearly in front of the bomber. Yellow is 1.5 times green, indicating how large the X-Wing would have to be if he were on the same height as the keel and if the keel really is 30mm. Red is the actual size of the X-Wing shown in the trailer. If red and the bomber would be on the same height (we know that's wrong!) then the keel at the green position would have to be just 26mm long (ratio of red to green times 45mm of XWing length). This 26mm keel length would put the overall model at 82mm, so that is the minimal size.
Now we have a minimal and a maximal size, between 82mm and 142mm. The true size for an in-scale model is somewhere within this range. So a scale of 1/400 is the clear minimum, and 1/230 the maximum.
But maximal size is clearly less than 142mm because there's an A-Wing between the bomber and X-Wing, meaning the X-Wing is behind the bomber from our viewpoint.
(e:) The model is estimated to be 96mm. I won't even try to fiure out how far the green X-Wing is behind the bomber. But we can do one more thing: if the bomber would be exactly between the red and the green X-Wing, then his correct model size would be 99mm.
I believe that there is more space between bomber and green (due to the A-Wing also being there), but we can't tell for sure. However if it was then the correct model size would be below 99mm, and that is exactly what we have.
You want to know a fun fact? The Scurrg for example is at a scale of 1/428. So way more out of scale than the B/SF-17 even in the worst case scenario!
Edited by GreenDragoonI had cut off the final conclusion, marked by (e:)











