14 minutes ago, hey_yu said:That's a decent portion of the available hobby gaming industry. ICV2 had the industry at 1.4 billion for 2016. They also stated the non-collectible gaming industry (40k, X-Wing, Warmachine/Hordes, etc) accounted 205 million of the 1.4 billion; which is a smaller slice of the pie. It seems collectible games at $750 million is larger share of the pie.
https://icv2.com/articles/news/view/38012/hobby-games-market-over-1-4-billion
I understand FFG doesn't need to promote X-Wing as much since it's the #1 selling non-collectible game and it was better to promote new games like L5R, SW Legion, etc. Though, it'll be interesting to see what happens to X-Wing with SW Legion. I think SW Legion has the potential to dethrone X-Wing for the #1 spot and the potential of Alex Davy transitioning to SW Legion full time at some point.
Here is the fun part. Warhammer is obviously the big seller for GW. And GW is a 150 million dollar business. ICV2 numbers might simply be not very accurate in context of who is the #1 position, their numbers seem to be based on a poll to us hobby stores. So I guess no direct sales nor amazon, etc included. Besides, even if you gave X-Wing the largest piece of the pie, lets say 30% than this would be based on the ICV2 numbers still just 60 million revenue. That is a rather small number compared to the 400 million revenue from Asmodee overall. Catan + Pandemic + Ticket to Ride together might make about as much with a lot less development investment into new products. So X-Wing might be the biggest game they have, but not the best pick of the bunch in terms of returns of investment.
*shrugs* At the other hand GW does continue to shrink in revenue while increasing their net profits. So Asmodee certainly is gaining more and more market dominance.