So let start by saying I have played and love the FFG line of Star Wars RPG. The mechanics are extremely easy to learn yet in depth enough to keep you going for a long long time. (Still wish there was a complete Race and Planet listing somewhere but supplements wouldn't sell if there was I guess.) Now, that said I am unsure of any generic RPG system because I hate to say it but Brand absolutely matters. If the Star Wars game wasn't themed Star Wars I would have never even looked at the book on the self at all.
So aside from the Arkham Horror (which another company has the rights for the Call of Cthulhu RPG already) I don't know of a single theme I would go for. Runewars is a cheap rip off of a generic fantasy game and I have never liked it and Android is just a generic Shadowrun rip off. The only way I see this working is if they can get the rights to something that actually attracts a larger audience. But honestly I can't think of one right now. And as for a Hero theme how many failed Marvel RPG's are there? I played several and they're all Awful!
I know I'm being cynical but I am also being honest. If a RPG doesn't have a good theme it FAILS bad. That has always been the law of RPG's. I've been playing since the early 80's and I have seen many games. Some games had amazing mechanics but the theme was bad so it failed. Some the theme was great but the mechanics drove players away. The balance needs to be there and I just don't realistically see it happening. Role playing is already a niche gaming type and using a Niche theme like Runewars would fail. That theme may work for a board game but not for a RPG.
So what themes are left?
Edited by Beatty