Card packs as a product

By KelRiever, in X-Wing

I don't actually see why this wasn't done, I'm sure FFG has considered it. With all the movie releases that are sure to come, not to mention those already out there, card packs for new characters should be a thing, right? Sorry even if this suggestion has been made. The point is, however, that we all likely have enough T-65 X-wings to satisfy our play. Or TIE fighters. Or TIE/FO's, etc. etc. But I don't think most people want to have to buy an entirely new ship for, say, a Blue Leader card from Rogue One if FFG made him. Or an unreleased pilot from The Force Awakens, etc.

My vote added for card packs for new pilots, beyond what is out there, if the rules for these new pilots can be made fun. I'd rather see this than some esoteric reach for a new character through a TV series. I'd much rather see this than throwing new characters into some ship release I don't have an interest in (or that would be price prohibitive, like a big ship). Don't get me wrong; go ahead and release more C-ROC expansions. But it's still better, imo, to have card packs as a separate product for new pilots and abilities, especially if they are flying things that FFG has already released, like T-70 X-Wings or whatever.

FFG has said in interviews that card packs will never happen. They haven't said why exactly, but speculation goes that it's some combination of a licensing issue, the potential for confusion with other Star Wars card-based games, and/or some other complexity with their business model relating to printing, profitability, or something like that.

They said they won't do it. No point in bringing it up. Think it might have something to do with their license from Lucas Arts.

Just now, EdgeOfDreams said:

FFG has said in interviews that card packs will never happen. They haven't said why exactly, but speculation goes that it's some combination of a licensing issue, the potential for confusion with other Star Wars card-based games, and/or some other complexity with their business model relating to printing, profitability, or something like that.

Basic marketing, I assume. You can sell cards for a lot more when people are buying $15-100 expansion packs to get them. How many fewer Star Vipers would have been sold had they not been the only means to get Autothruster? Same with K-Wings and TLT, initially. And why make a card pack of new pilots and upgrades that could be sold for $5, when you can slap in some ships with already-existing molds and charge $30-40?

But yes, the community has wanted and asked for card-only Print on Demand packs for X-Wing since Wave 1's release, but it will never happen.

I really, really wish I could buy "update" packs for errata'd cards.

I'd be happy to take some packs of just characters without a ship.

That said, I've learned first hand how awful Disney is with their licensing so it wouldn't surprise me that they've got FFG on a short leash when it comes to what kinds of product they can produce.

Marketing doesn't necessarily make sense as I can personally tell you I won't buy a ship just to get a card. I know some people will, but there's a price point that is profitable and would include more people, I'm sure.

On licensing, that's crazy and as terrible an idea as I can imagine. On this front, if true, that's a conversation to be had by someone at FFG with someone over at wherever. I have a hard time understanding that it couldn't be resolved. Mind you, I don't pretend to know everything, or that people or situations can't be hard to deal with. However the net result has to be that more popular X-Wing does, in fact, help saturate, as much as...sure!...FFG are the beneficiaries of such a license predominantly.

There has to be a way. I'd suppose at a minimum, a '2nd' version of a ship could be issued and '3rd' and so on, with the smallest change in paint schemes to include a whole set of new cards. Seems like a lot of work, and I'd imagine people would accuse FFG of money grabbing even if it was really a necessary thing.

I just don't want to have to buy some completely unassociated ship just to get a card that makes no sense coming with that thing. It doesn't seem good business to me, personally, anyway.

Not happening. Been brought up many times.

Punisher needs a title to help it out. Badly. But I don't see them releasing this thing again just for one card. So because of the 'no cardboard only' packs we may never see that fix for our favorite buff bomber

Just now, Toqtamish said:

Not happening. Been brought up many times.

but we are the customers, we give them money for their product
isn't what we want something that FFG should be listening to ?
ignore your customer base at your peril FFG

36 minutes ago, heychadwick said:

They said they won't do it. No point in bringing it up. Think it might have something to do with their license from Lucas Arts.

They've also said they would not do a third faction, cross faction ships, clone wars ships, and many other things.

If they wanted to make it happen, they could do it. Neither Lucas Arts or Mouse Ears is going to say "Sorry, we just don't want you to make more money for us" if they showed it would sell.

How much would you pay for a card pack that included errata'd cards, new pilots, a few hard to get cards, alt art cards, and a new upgrade? I bet they could put one out per faction and make them $25 each and they would be hard to keep on the shelves. Depending on how they decided to do it, it could also include a new rulebook or missions or whatever. Paper and digital art is cheap compared to models and blisters. They already have lots of material that didn't make the final product that could be placed in it.

They can do it. Will they? Never say never.

The blanket FFG not doing it is a pretty dumb excuse. Licensing issue is also lame. They produced games "Star Wars the card game", "Star Wars Destiny", etc. all based on cards. They have many none Star Wars games that just have cards - to say that it is not profitable is pretty weak argument.

X-wing card packs will really help with all those freaking FAQ'd cards, correct ship mistakes, etc. Having it be use for corrections and thus won't have the effects of actually hurting the sales of the plastic models.

Edited by jpltanis

In some ways, they have done two card packs: Firespray and Hawk scum conversions. They came in Most Wanted which had neither of those models. Granted, consumers would need to/still do shell out 30-40$ (depending on sales and where you buy it from) to buy Most Wanted, and it came with 3 models, but a similar idea; they updated a preexisting ship only with cards, and the ships updated by the cards did not come in the expansion itself.

Indeed. There really is no good argument against this. Their excuses really boil down to ''we don't want to''

As for a price point, it would depend on the contents. But if it's roughly the same number of cards as a typical ship has, I would say $10 would be fair. That's still going to be a huge profit margin.

FFG already has a Star Wars card game which they sell as card packs. It wouldn't take long before they pissed off a bunch of newcomers who buy several incompatible card packs.

Just now, BadMotivator said:

Indeed. There really is no good argument against this. Their excuses really boil down to ''we don't want to''

As for a price point, it would depend on the contents. But if it's roughly the same number of cards as a typical ship has, I would say $10 would be fair. That's still going to be a huge profit margin.

$10 would be "fair" but they could go bigger and greedier if "profit" is the only thing keeping them from doing it.

I'm imagining more like 20 cards and stuff a pack. I say go big if you're going to do it.

2 minutes ago, Joe Censored said:

FFG already has a Star Wars card game which they sell as card packs. It wouldn't take long before they pissed off a bunch of newcomers who buy several incompatible card packs.

"I gave you money even though this is a thing I don't need" is pretty much thier business model already. If consumers can't read and don't do "research", as long as they are not being deceptive about it, its all good.

Just now, Rakky Wistol said:

"I gave you money even though this is a thing I don't need" is pretty much thier business model already. If consumers can't read and don't do "research", as long as they are not being deceptive about it, its all good.

You're not thinking about it as someone new to the game. You're in the store, you see a new to you Star Wars game, and you decide to pick it up. That is very common. But to you it is there fault for not breaking out their phone and researching every item before picking it up? lol, right

As long as you have "Not a stand alone product", "Expansion", "Requires Xwing Core Set to play", and any other flags that anyone stepping into a game store these days knows (and employees knowledgeable to warn wayward buyers) then it's all good.

Phone would be the last place to go. What other games is it by? What does the packaging say? Hey you (employee or other patron) tell me about this... lots of ways to avoid this and if you're not that is solely on you, the buyer. As long as packaging is done well.

If you really wanted to know if this has been brought up before you could use the search feature. Just sayin. Now back to the bacon.

campaign box with new cards and cardboard, also includes bases or stand in tokens if required.

16 minutes ago, skins1924 said:

If you really wanted to know if this has been brought up before you could use the search feature. Just sayin. Now back to the bacon.

I've never used a forum before. Teach me how please. ;)

In the meantime, Most Wanted is a perfect example of why do something different. I have literally no interest in any ship in that pack. But I'd pay for some Firespray cards in a separate pack if they came in them. Most Wanted, imo, is a terrible buy, and putting Firespray cards in there was only a good idea as a bonus.

Edited by KelRiever

I believe I read somewhere that its a licensing issue. Basically it's the fact that their product is the miniature, and everything they sell has to contain at least 1 mini.

I don't think cardboard packs are likely to happen, but maybe a Most Wanted style pack with a few models and loads of cards and cardboard.

57 minutes ago, jpltanis said:

The blanket FFG not doing it is a pretty dumb excuse. Licensing issue is also lame. They produced games "Star Wars the card game", "Star Wars Destiny", etc. all based on cards. They have many none Star Wars games that just have cards - to say that it is not profitable is pretty weak argument.

X-wing card packs will really help with all those freaking FAQ'd cards, correct ship mistakes, etc. Having it be use for corrections and thus won't have the effects of actually hurting the sales of the plastic models.

They have separate licenses for different products which cannot be used for other products. This is why Hasbro can make SW Monopoly but FFG can make SW Rebellion. The lisc is highly differentiated to allow as many products as possible while still making things exclusive enough to be worth money. If you dislike it blame LFL and Disney, not FFG.

Well then their dice must cause issues. Those aren't miniatures yet they have the star wars logo on the packaging.

I'm sure their licence covers game aids. Cards and more cardboard would qualify.

Edited by BadMotivator

Actually Corellia Campaign from Armada was pretty interesting in this regards. It had lots of campaign stuff and whatever, but it also had a ton of new pilots and cardboard to put them in the game and no miniatures. Perhaps that was the way they found to get around the licensing issue? It is possible that the issue is exclusive to X-Wing and the Armada agreement is more loosely defined, but if they have the same agreement a "Fight for random planet XYZ" campaign expansion for X-Wing could be an option.