Asmodee presentation at GAMA, video floating around. They basically acknowledged a massive screwup with the prerelease event. So the white knights can just sit down for a change.
They also said that the initial run was determined well before the preorders, which knocks down that little excuse, and that the print run was very, very large - to the point that they were freaking out a bit over the low preorders. So it looks like everyone got that one a little wrong, if in different ways.