Hi. I play both x wing and armada.
I don't find armada to be more about builds than x wing, in fact maybe the opposite. Deployment is a big deal in armada though. The way the game plays ive found you really need a plan before deployment and stick to it. I'd say it's a fair criticism to say the games can be decided earlier than is often good.
The squadrons... well, they're a thing for sure. Someone who is opposed to the idea of using fighters or them being a big part of the game is going to be frustrated. I can see someone who wants to play with mostly.big ships be annoyed by it. Not really much to do though.
Armada does have the problem of just being bigger, more expensive initially (though not really over time), and a bit more fiddly than x wing. I do think it's a good game though, and I really like the more narrative/objective approach to the game over x wing. I dunno, I play and enjoy them both but for different reasons.
