One of the things I feel the more I look into each of the LCG's FFG puts out is that there is little to no Organized Play for the games. I live in a city with plenty of active gaming but judging from the websites of my local stores no one is playing these games. I know from speaking to the people at each shop that the games sell okay, and that on average each store has 4 CoC players, 6 AGOT players, and 12 W:I players. None of these people ever actually play at their stores though. Why doesn't FFG run a real Organized Play program and give people a reason to move their events out of their kitchens?
UFS had an OP system that distributed a few OP specific cards each month to players who attended at least one event. This encouraged people to build new decks more often, discuss what they were building, what others locally were playing, and to socialize and meet other players. it also kept people excited in the game by offering something cool each month in the form of a card or two that made it worth getting out of the house.
I have several friends who are competitive mtg players who are open to playing an LCG since it requires minimal investment, but they are put off by the lack of tournaments and company support. I could spend the effort to create a tournament scene by hanging out at the shops, demoing, etc. but without prizes to offer there's no real incentive for the largest group of card game players to give LCG's a try.