I took a bit of a hiatus. The game is ending? ![]()
But seriously it takes time to build a community. A lot of people like to compare the game to X-Wing now which is completely unfair considering that X-Wing has a substantial head start. Even around me in the Mideast I estimate it took about 2 years before we got a decent player base for X-Wing and local tournaments (I mean non store/regional championships). I would expect to see slower growth with Armada right off the bat since it's a higher buy in and a bit more of a complicated game.
Just as an aside, keeping a game active in an area is a pretty simple formula. Gotta have community involvement and new releases. If the community isn't really active try to put together some events or find someone to bite the bullet and go to the store everyday for a game. Participation will start low but you have to keep with it. People will play even dead games as long as there is someone to play against.