For some, a big draw are really nice miniatures. I'm OK with less detailed miniatures because it makes them cheaper and easier to paint. I'm all about a fun gameplay experience.
I'm not gonna repeat info that you can read elsewhere but I'm gonna add some thoughts...
1) Fog of War - with the double dials, FFG has mastered this for a tabletop experience.
2) The game is a blend of the FFG SW Trilogy. Objectives and strategic experience (Armada), tactical (XWing - you can get "stuck in" by Round 2), and surges (Imperial Assault). I definitely think full games can go 1.5hrs and I think scaling down can make for fun 1 hr games.
3) Initiative (e.g., Pilot Skill) on your dials gives you a lot of options. Planning is what takes the time up and executing is the fun part.
4) I wonder what the Objectives will be and what terrain will do. With 8 Rounds, I'm guessing 2 Rounds will be used for moving around obstacles.