I think that many many players play at home with friends. We have seen such massive sales with Armada out selling Warmachine, Infinity, and Malifaux in the past that it can be one thing that occurs a lot.
From there, I think we will slowly increase in players as the campaign is rolled out and people get dragged in to one side or another
True. I do a lot of playtime at home with friends, but this logic also applies to X-Wing. This is not Armada-specific.

