In response to Rinzler in a TIE:
Yes, although there's a larger part to it. Disney now owns Star Wars and has made some drastic changes to the way things are done. This includes changing the entire expanded universe around which X-wing is based. because Disney wants their product to be the most prevalent (instead of say, Soontir Fel, who now doesn't exist) they may have "suggested" to FFG that they make Poe and other notable icons from their new media prevalent in the game. This gives Disney essentially free publicity (however slight) for their new films. Since Disney owns the license to Star Wars, they have a lot of power over X-wing, should they so choose.