I'm a 45 year old suburban guy and I have a lot of my neighbors that would never try a mini game. I've gotten a number of them to try the game out. Oh, they might not have all stuck with it, but they tried it and had fun. I even found a house wife that is a Star Wars nut that would probably love to get into the game, but she's more of a friend of a friend that I haven't bumped into again.
"Hi, do you want to come and see my X-Wing"? May not have been the best way to introduce her to the game
Cheers
Baaa