The problem is not if ffg mats are well priced or overpriced. The problema is the cost to the entry point of the tournament.
You need the basic and expansión just for tiles, and then the miniaturas you want to try. This is a cool luxury ítem, but make your printed ones legal, make your own PDF maps and tell people and tos they can printed those and use it for tournament play. Just make the game more accesible,thats goint to increase sales at the end of the day because probable the guy who just prints the maps and buy some ally packs to try it un a tournament and lunes it will buy the whole thing.