I love X-wing to death, I've played my fair share of tournaments and love all the prize support FFG provides. Don't see this topic as critisism that FFG isn't doing it right, it just bugs me that creativity is not rewarded. There is a whole section in the tournament rules dedicated to repainted ships already. And personally, I would love to see more customized squadrons!
It doesn't have to be something big, maybe just a challenge coin or a medal with an X-wing logo and a brush that says "Best squadron at (type of event) event".
And I understand the counter arguement - "painting doesn't have anything to do with the game". That's true, but both playing the game well and doing a repaint well, require skill. And I believe it absolutely enhances the x-wing experience all together.
What do you guys think?