Imperial Veterans was available in the UK since early last week. Brexit vote took place on Thursday and the pound dropped considerably. I propose that there is sufficient cause to believe that Asmodee may have manipulated the handling the Imperial Veterans release to take advantage of the Brexit vote. Knowing that a vote to leave the EU would seize up the UK economy for a time I believe that Asmodee may have orchestrated a plan to move what product they could through the UK as fast as possible.
FFG news goes cold and creates a sense of urgency among consumers about the pending release of an overdue product while reports of Imp Vets being available in the UK begin to surface. Limited quantities mean that not everyone can get Imp Vets and so less stable markets are shorted and the product sent to the UK. Why? Brexit. There may have been sufficient cause for Asmodee to think that the Leave Vote would win and they guessed the effect on the local market and the global one as well. Asmodee isn't going to be selling toy spaceships in the UK for quite some time now as this whole Brexit thing pans out, but if the UK has a weaker pound then perhaps online buyers can be persuaded to buy from the UK before release? Before the Brexit Vote I'm sure you will be able to see that a large quantity of Imp Vets were sold there, taking advantage of the strong currency. After Brexit, I'm sure those number will increase due to the relatively increased buying power of foreign currencies. This is a short window of opportunity for profit but it exists nonetheless as once the product is released the synthetic demand for it will taper off. But I ask you, how many of us are on our way right now to buy Imp Vets early from a UK website?
Long story short, FFG and Asmodee saw the writing on the wall and enacted a plan to take advantage of the Brexit Vote to sell toys online in direct opposition of their previously stated goal of protecting Brick and Mortar game stores. Not exactly high treason, but I think the customer base has been duped royally and the guilty parties should at least come forward and admit their mistakes. It is unethical to take advantage of political upheaval to sell toys. It is especially unethical to do so when you have made statements saying that you are a caring and compassionate company whose interest lies in the enjoyment of the game and the Star Wars universe in general.
Perhaps FFG should remember that when Han Solo tells his erst-while copilot to 'Fly Casual', he is doing so in the interest of deceiving their enemy!
Fly casual FFG, fly casual!