I was at the same store as Crabbok and it was great. Had about six or seven games going on at once, and had a good number of new players (one of whom bought it after watching a single game). Everybody got a promo card and free pizza, and we all had a great time playing a great game.
I was also there. Buddy of mine walked away with $100+ worth of purchases, as well as a strong sense of community. I thought the store handled it above and beyond.
-Cal