Maybe its because I'm new to the game and haven't played all of the missions yet, but isn't it better to be the 2nd player in one of your objectives than the 1st player in your opponents? After all, my lists are tailor made to do well in the 3 objectives I've chosen for myself and don't know what my opponent's objectives are until we actually play. I'm just not seeing why some lists out there intentionally spare 10-15 points as an initiative bid.
Is it a personal preference thing or is it really that good to be the 1st player even though you may not be playing an objective your list was not prepared for?