So, there are several types of possibilities here.
One is like the Geneva Auto Show, or others like that in Detroit, Tokyo, etc…. This is primarily where the big manufacturers can show of their latest concept car designs that will never actually be made, as well as showing off the latest models that are actually being produced.
Another would be like the Barrett-Jackson Auto Auction for antique and classic cars — or the Pebble Beach Concours d'Elégance auction. Where one-of-a-kind multi-million dollar vehicles are put on display and sold.
Another idea would be to do a “Top Gear” type of show, where instead of being an annual event that would draw large crowds to a particular location, you record segments at various locations for broadcast in episodic format, and maybe you have a Space Jeremy Clarkson being the lead presenter.
I think any one of these three ideas could be made to work well.