So you're saying... You don't know Poe.
The only "named" pilot in whole box. The rest are just Aces, Veterans or Leaders of Blue/Zeta/Epsilon/Omega. Creative department should have been fired.
I'm just going to guess from your post count that you may not have been following the discussions that unfolded around this very complaint last year. Basically, the understanding is that FFG had their hands tied on inventing new characters or spoiling the names of others. Furthermore, there have been some fun threads where TIE/fo uniques were given more meaningful call signs and nicknames, and T-70 pilots were speculated as certain pilots from the canon material released after the movie.
I am aware of discussion yet I still think they should have waited a bit. But greed to release it at the time the film aired to profit from increased sales was huge. So rather rushed and cheap looking product than neatly finished one which they leave as it is. It is hard to create new content while the source (SW7 film) came with nearly nothing new for X-Wing game. Armada and especially IA have still many possible expansions ahead before they hit the limits of source (SW lore) but X-Wing has already depleted all OT sources but people are still buying so FFG tries hard and put every possible ship in from EU(now Legends) and new canon as soon as they can with spoiler problems and not all content revealed to them. I'd rather see new ships several months or even a year later than they first appear in films if there were no such spoiler problems.
Waited ? Yeah that would have been stupid. Greed ? OMG companies want to make money. The Horror!
Plus I don't think they had a choice. Don't like the product fine don't buy it but I don't think you understand what you are talking about.
I hate the generic names as next as the next guy, but I don't think FFG was to blame here. From interviews that I've read/heard it was Disney pushing for a very aggressive marketing campaign and required the new core set out by a certain date. All accounts also point to FFG not knowing much at all about Ep VII when they were designing the set. Disney didn't want to share info, they didn't let FFG make up names, and they wanted the project done fast.
When I said that people called me crazy.