Weird. I feel like HotAC has pretty well shown that you can do a ton of stuff with this game.
You CAN do a lot of stuff with this game, but sadly a lot of communities are obsessed, playing that single scenario (deathmatch) at the same points level (100) with the same terrain (six rocks) over and over and over...
I think a lot of people get into this game because they love Star Wars, and then they get crubstomped by TLT spam or toilet seat spam, or clever stacking of abilities and upgrades, and they see how hard it can be to get X Wing to really feel like Star Wars.
A lot of people really want to run their X Wings against TIE Fighters, or play HotAC, or Epic matches, or use the campaigns from the Epic ship boxes, but club nights in many areas are dominated by tournament games and that can be really off-putting to a wide section of the potential gaming community.