20% seems to be the new norm for discount instead of 30%.

I simply buy even more online to save money. The local game store loses but my family saves money. Thats the order of importance in life.

Of course FFG/Asmodee is making more money from higher wholesale and that's the real point of the price increases isn't it.

Sure would be nice if they would replace my Ghost stand that does not "stand" and makes my ship unplayable. They charge more money now and customer service is non existent. Real nice.

I'm not saying this at you directly but to those of this opinion.

This is the kind of attitude that Asmodee is struggling against. When you say things like "30% discount was the old "Normal" and that 20% is the new "Normal" that’s the problem with the system. Asmodee/FFG believe the value of their product is MSRP. When someone consistently sells your product for 30-40% less than that value those sellers are actually devaluing Asmodee's product.

The fact that the constant comments on these forums about this being a "Price Hike" and not a "discount reduction" actually speak to the fact that this idea has already taken root in the community.

Asmodee value the exposure that a FLGS offers their product, as such the wholesale rates that they use to distribute their product between online and brick and mortar stores have been realigned to account for that.

Customers create demand and set a price they are willing to pay for an item. Of course producers want to sell their products as high above what they paid to produce them as they think the market will bear.

You and I, the customers are the reason FFG exists. They are here to serve us with a product we want and we actually do set the prices if you will based on the demand for any good.

FFG / Asmodee isn't some noble knight off to save anyone. They are simply looking to maximize profits at all costs.

I can speak for a majority of gamers who would prefer to pay $70 for a big box game rather than $100. This is how customers are in every industry. The self righteous on this board lamenting the poor gaming companies or the poor local stores are simply not in touch with what customers really want.

We the customers do set prices and we have the majority of control. If the prices arent good for us we wont buy. And FFG Assmodee will go out of business.

Customers are the important part, not the demands of FFG.

MSRP is not what the value of an item is as well.

MSRP is a manufacturer suggested retail price.

Some folks just don't get it on this board. Many products are not sold for a artificially created MSRP. MSRP is created by the company and simply a recommendation for stores to sell an item at.

Did you buy you last car at FULL MSRP? If so your a fool.

as I'm sure many of you know, there are two main ways to make money: sell a few items and a higher price, or sell more items at a lower price. You can make the same total profit either way, or one way can make you more profit than the other.

I buy many things online because of the discount. occasionally I buy something at the local store to support it. however I put a big order at a local store (not my closest) some time ago because they had a special pre-order with a similar discount as to what I could get online.

my point is, if a physical store can succesfully make profit by making events where they sell at a similar discount as online, then why don't more local store do this? because they are not as imaginative or don't care as much. so, I am not overly obsessed over buying everything at the local store. people vote with their wallet. local stores also have to put an effort. online stores often have better customer service and better return policies.

Did you buy you last car at FULL MSRP? If so your a fool.

Point is, I set the price on what I was going to pay. It sure was not going to be 3% or 5% off MSRP. I called 20 dealers and when I found one that agreed, I gave them my business.

I pretty much have to use an online retailer as my LGS can never get me what I want and forgets all my preorders. I used to do everything through them but then they just started telling me they were either sold out or wouldn't reserve me my preorder and when I showed up they would be sold out, then they would tell me to wait and they would get it for me, then never call. I said enough with that, I want to actually get stuff and MM and CSI actually deliver on their commitments.

Consumers don't set prices they have demand that will meet with any given price level. I am sure the intent is good (encourage more LFGS sales) but the price increases at the large online shops will lower sales overall in my opinion.

Even if they are passing off discounts from the large wholesalers down to the FLGS does not mean that those same stores will pass any savings down to their local consumers. There is only one FLGS in my area and it prices at MSRP (which is not the value of the product by the way) no matter if it gets a discount or not.

The big problem in this concept is that many of these retailers exist in a monopoly market (I live in an area with 120,000 people with one store stocking X Wing), and furthermore many of these retailers do little to support X Wing. My FLGS has X Wing games on occasion but never anything scheduled (no leagues or tourneys) and it doesn't look like that this price change will do anything about it.

People in my area playing in a group setting have to drive an hour away (or more) to play in events, leagues, or tourneys. What amounts to a 10% (or more) price increase will certainly effect my purchasing decisions in the future. I would note that I am willing to play a slightly higher price than MM or CSI if a FLGS is willing to put forth the effort to support the community but not as the situation exists in my area. I do buy from the FLGS out of town when there but that is nearly a two hour drive for me.

I pretty much have to use an online retailer as my LGS can never get me what I want and forgets all my preorders. I used to do everything through them but then they just started telling me they were either sold out or wouldn't reserve me my preorder and when I showed up they would be sold out, then they would tell me to wait and they would get it for me, then never call. I said enough with that, I want to actually get stuff and MM and CSI actually deliver on their commitments.

ironically a day after i replied to this thread, star wars rebellion and war of the ring both hiked up on amazon. So it actually turned out the combo of the two items with the free shipping and the 10 dollar war of the ring discount was significantly cheaper from CSI. So i ordered. lol.

Products have a couple cost but pricing can be just about everything. You have the cost to produce which I believe should include all the cost in making it and should also cover to create it in the first place. Then you should have a delivered cost which is going to be the cost to produce it plus the added cost that happen between then and when you get it in your hands. Now the production cost probably varies from piece to piece but should be consistent for everyone no matter where/how you get your product. It is that delivered cost which is going to have a lot of variation as more expensive shipping, storage, and even marketing are all going to drive that up; if you're a B&M you're probably going to have a higher delivered cost assessed to you than someone who gets the product fewer steps down the process and who has less overhead per unit.

When it comes to pricing that MSPR may be what the company wants the product to sell at. It almost certainly covers the full delivery cost and then adds on a healthy profit margin which does front the cost to produce the next batch but most importantly fills the pockets of the business owners. The thing is that while there is an MSPR there is often a LOT of room beneath that where a product could still be sold and still be profitable.

I have no idea what the delivered cost for a basic small expansion is but I strongly doubt it is over $9 and could be much lower than that. Now if you can sell that for $20 you've got a pretty big profit margin. Even if you sell it for $10 you're still making a profit although it is far lowers so you have less room for any mistakes/problems.