Thanks for the response...
I'd just say, that I would never have bought armada if I didn't get the discount that's available online. Same with xwing for that matter.
I hadn't played board games in probably 20+ years (aside from say monopoly, life, chutes and ladders, etc with the kids when they were younger) and decided on a whim to try to get some axis and allies going. I checked the area around wichita, found a group that met at a certain game store twice a month and went. While there I mostly played eurogames as that was 'thing' for since it can be played in a single setting and was easier to introduce new gamers in how to play.
I then went to board game geek and that's where I discovered xwing (ads and game hotness)... then I came to this site, saw armada and bingo whammo, decided that was going to be the game for me. I ordered all my xwing stuff online and when armada came out, ordered the first wave and core online. Then as time went on and I was playing at the game store every other saturday, i started buying extra ships, dice, etc from the game shop.
The point here is that it wasn't the game store that got me into these games, it was my online research, youtube videos, and forums that provided me with the interest.
So will I start buying other stuff now at the flgs if it's only 10% cheaper online? Unlikely. I'll just play and buy armada and give up buying into the other ffg games. I haven't bought for the lcg in about 3 months, did get the hoth expansion for ia and havent bought anything xwing since armada came out. I'm mostly under control with purchases now as my board gaming itch has been scratched. It'll be unlikely that this will change if the discount reduction from online sales is too much and I'll probably slowly fade away from gaming in general. I haven't played in a couple months and I've only show up at the game store a few times and for less than 30 mins each time (new job, kid stuff, etc). The point though, is that I'm getting used to not going and if this pricing scheme is too steep, they will probably just lose me altogether over the short term. I'll get armada stuff, but everything else will stop completely with ffg games.
I guess we will see how the scheme pans out for the lgs.. I do wish the best for them, but I also wish the best for my wallet and my free time.