I began GM'ing a new campaign last month with the Beyond the Rim adventure book. I love how narrative the Fantasy Flight Star Wars RPG is, but a couple (one in particular) from the group of five players does not. I've been trying to keep folks engaged and happy as much as possible because, after all, if the players are having fun the session is a success. The problem is, half my group wants a completely different play style from the other half. When I get into conversational points in the adventure, some players tune out and even start walking around the room looking for other things to do. If I cut the conversations short and expedite the story telling, the other half of the group is disappointed.
My question is: how do I balance making sure everyone is getting what they want out of the game without taking away from the parts of the session that some people enjoy?
I realize this is an extremely loaded question, but I'd love to hear from others' experiences with similar group makeups!