also there is BB that droid is great to win the ladies over.

Maybe if Rey wasn't such a boring character, she'd have more toys and be in X-Wing minis by now.

I think that may well come from female action figures not selling as well. Given the cost of each individual licence, it's more the toy companies' fault than LucasFilm. As for not being in X-Wing, that's been covered here.

Apparently Disney told a lot of toy companies that Rey wouldn't sell because Disney Marketing has a 30 year out of date understanding of who buys and plays with toys. Disney Marketing apparently also thought that kids would go nuts for Kylo Ren. Because apparently they thought Kylo Ren was awesome.

*tears own hair out*

I find that hard to believe, very hard. Disney knows the current climate just as much as the next girl. Especially with the enormous success of Frozen.

We'll probably see Rey eventually.

Wwether we like it or not...