Some of the voices on this board who complain the game is too easy are also some of the voices who complain about "setting" and "theme". Well has it occured to the people who fall in to both the aforementioned categories that the reason they're not getting the most out of the theme and setting is because they are ignoring it in favour of doing everything they can to win, instead? Maybe if they slowed down their hunt for another Elder Sign and instead took the time to have an encounter at, say, Velma's Diner, they'd actually get more out of the game in terms of theme and setting AND it would be harder because they are spending a turn not hunting for the next gate seal but doing something else instead ...
And then they'd stop trying to make the game harder for the rest of us and allow us to enjoy it as it is. 
