That is the only store that carries it in my city. And yes I am familiar with Meeplemart and 401 games but once you add shipping in, well you can't just pick them up one at a time. So then you have a really, really big bill.
And note: it depends who is reporting the sales. Sales to distributors (the channel), or retail sales. Plus the wave launched right before Christmas, of course sales to the stores were "good".