I get that it's frustrating that we have to spend more than we'd like for an upgrade or two, but I don't feel like FFG's system is egregious. I may have to buy an extra ship or two beyond what I otherwise would, but that also opens up other strategies and potentially fun things to try out.
If any other company was doing Armada, they would probably be putting out packs of random minis like monsterpocalypse or clix games, and have a garbage ruleset built around sustaining powercreep as long as possible until the competitive community dies. I'm grateful for what we've got with Armada.
You seem to be missing the point, having to buy things you do not need, or want, to get access to things you do actually need to play in a Tournament is a poor business model.
The only place this is an issue is playing in Tournaments, anyplace else you can photo copy cards, just have them wrote down on your fleet sheet, and as I already posted, allowing us to redeem codes from proof of purchase to get 1/2/3/4/5 card duplicates is not going to break FFGs bank, the production cost for an extra sheet of all one type of card printed off will be peanuts for them.
Edited by TheEasternKing