I've had the very lucky experience to teach this game to a somewhat varied group of people, and in this certain case, its included a rather high number of women. (no asian grandmas though, that was a funny story I heard once)
Now, some like it, and some don't. Just like anyone.
But one thing I've found that has really worked and resonated with some women that have played the game is - having a female pilot card in their list, or at the least on the field for groups and lots of players.
What intrigues is that its the idea that sticks: Ibtisam's card has a Bwing artwork. Nobody can tell she's a fishy lady in there. But being told that this pilot is a girl. It seems to stick.
Especially with Disney's marketing and the new attraction of Star Wars as something that both genders would enjoy, it seems like a good time to put a thought into how we show this game to people who might be REALLY out of the norm for a miniature, war game. Meaning, likely not a male, maybe not a nerd, likely not a strong gamer, potentially not American/white.
[This is the point where I say, if you got a problem or want to make this about politics, go away. Do it in another thread. I don't even ask you to agree with me.]
Firstly, I was drumming up a list for a friend to go with Carnor Jax, cuz she likes fast units. Last time we played, I had Juno in her list. I didn't make a big deal out of it, but I put Juno in to show that hey, not every character in the game is male.
Now, in my second list, I wanted to try and find another meta-strong character. And... wow. There is a serious dearth of female imperial pilots. Here's the full list of "possible" female characters with some background evidence:
(Along with my commentary)
Kath Scarlet (38)
To my fellow players, help me create some cool custom cards for female characters. Especially preferably in interceptors and other ships that don't have a single female option currently. Would also be nice to see some non-blond, white, bombshell characters. Countess Dyad and Juno I think are this appearance.
Another to my fellow players, let's for fun create some head-canon for the new ships that are al made up: The Gozanti ties like Chaser, Zeta Omega whatever FOs, Red and Blue Ace T70s. Deathrain, redline. etc.