I for one hope FFG never goes to a random model with any of their games.
But there is nothing wrong with x-wing that can't be fixed with a good value product. I have been wanting them to release a "second purchase" kit for a while. Pretty much something players buy after the starter set to catch up on the most important ships, upgrades and fixes.
I do think they are missing a large part of the market with LCG packaging. They curently service people who want to own everything and only want to own everything. They are missing the entire segment of people who only have time, interest, or money to play a few decks in a TCG. The low cost players really help fill the ranks at events.